We like to move it, move it!
Whether we like it or not, changes in society, and in the world of architecture and lighting design will take place – if they are not already well underway. Those who ignore change and carry on as before, may soon discover they have missed the opportunity to be part of it. It is up to every one of us to face the challenges, identify what chances and risks they bring, and play an active role in shaping change. Design practices need to be restructured, digital design solutions require a new approach, collaboration with new specialists is essential, and design that was considered good to date may not be acceptable in the future. Nothing will be the same as before, however successful it appeared to be. Grieving and complaining will not get us anywhere. And sticking to what proved to work in the past may even lead to the weakening of a person’s or company’s position on the market.
Our song for PLDC 2018 is meant as a call to think positive and be open-minded when embarking on this phase of change and growth. Only when the chances that arise and the action taken lead to success does this whole process make sense. In the end, what can be accomplished through digitalisation can take the form of a meaningful revolution in the lives we live – provided we opt for the right moves. And that is what it is all about: at this stage it should be our goal to make as few mistakes as possible and be proactive within and together with the lighting design community.
Only then can we conclude that the move we opt to make is not only a smart one, but that we also enjoy the steps involved.
We like to move it!